Ooh la la! I saw this artictle on styleguide.nl (click here) and damn, I love this first picture of the ad campaign (especially the left dress with the hugeee shoulder detail!). I adore the black colors and the pearl necklaces. I think (and hope) the clothes are going to be a bit romantic with a sharp edge, love it! So I'm really looking forward to the date when the clothes are in the H&M stores!
What do you think about it?